Water is really good for you and your health, no one is arguing against that. But which waters are the best for you? You could ask several people and get back several different answers, it all comes down to who you ask. While the average person is satisfied drinking tap water, there’s a large community of consumers who swear by alkaline water.
A recent trend is common waters with added special ingredients (like antioxidants, vitamins, and newly infused CBD water products) claiming to deliver massive health benefits.
Looking at alkaline water from a corporate standpoint, the publicly traded “Alkaline Water Company” (WTER (NASDAQ)) is valued at $46 million and is up 21% with year over year growth. It is no surprise that the rise in alkaline water awareness has grown exponentially over time and companies are yielding large profits.
The average bottle of alkaline water can cost you $2-$3 at your local grocery store or gas station. Realistically, the average person would not find it financially sustainable to drink alkaline water bottles constantly. There are home options, but most in-home alkaline water dispensers and filtration systems are dramatically overpriced. A simple Google search for alkaline water machines will range from $1500 on the low end to $4500 high-end pricing, and this typically does not reflect installation prices and the cost of extended warranties.
It should always be a priority to always have access to clean water. Since the beginning of time, the way people have acquired drinking water has evolved from walking miles to the village well to mobile apps that orchestrate water deliveries straight to your front door. We live in an age of automation and convenience.
Most busy people today struggle just to remember to drink enough water on a day to day basis. Is it really practical to make trips to the grocery store to refill massive water containers? Also, who wants the physical demand of carrying 36-packs of bottled water up the stairway or loading them into an elevator with the rest of your groceries.
To some, fetching water is a common cause of minor injury and fatigue. Let’s face it, loading fresh bottled water into your home is not a pleasant chore. Perhaps because of this, a recent national poll by waterpolls.org indicated that 1 out of every 3 Americans chooses to drink straight tap water.
A recent study revealed that water tastes like water. As crazy as this sounds, a sensory experiment was conducted with 389 subjects in France being blindfolded and taking a taste test with a popular brand of alkaline water and municipal tap water. Out of all the participants, only 36% were able to distinguish the alkaline water from the tap water. Most commented on the bitterness of tap water, the neutral taste (associated with coolness) of the alkaline water, and the subtle saltiness and astringency of highly mineralized water.
The findings from this study indicate that people cannot correctly identify bottled water on the basis of its flavor. This suggests that the current high consumer demand for this beverage must be based on factors other than taste and are instead based mainly on perception.
Most people would agree to accept a bottle of alkaline water first before a non-alkaline generic brand. Personally, I find alkaline water more refreshing and satisfying when served chilled.
Here’s a quick science lesson: Every food and drink has a pH level, from 0 (very acidic) to 14 (very basic, or alkaline). Normal drinking water usually has a pH of 7. Alkaline water typically has a pH between 7.5 and 9. Proven theories state that eating and drinking more alkaline things will help keep your blood pH level as alkaline as possible.
Having higher alkaline levels is thought to reduce your risk of developing numerous diseases, including cancer and arthritis, as well as increase energy levels, reduce inflammation, and provide a host of other health benefits. Alkaline water may come from springs or artesian wells in areas where there is a large amount of dissolved minerals. Whether or not you buy into the hype, drinking more water is never a bad thing.